As the summer of ’69 moved along after our first Sherwood Forest “Wild Wednesday” concert in Davison, I started promoting regular live shows at the Center Building in Lapeer, the Owosso Armory, the Saginaw Auditorium, The “Big Wheel” Roller Rink in Bay City and the Midland County Fairgrounds.
It was in October of ’67 that the last two hours of my nightly radio program on WTAC began featuring only heavy rock music instead of continuing the station’s basic “Top 40” mix. Although this was unheard of in contemporary programming, it made sense for a number of reasons.
In the mid-60s, Mt. Holly had become a popular ski area located just south of Flint on the Dixie. It featured a large lodge, which had remained unused during the off-season. The building had just been sitting there from April through October until my friend and WTAC program director, Bob Dell, decided it might be the perfect venue for record hops. He had no idea that single notion would explode WTAC and Mt. Holly to unexpected heights.