Pantone® Color of the Year Viva Magenta Fun & Fearless!


The PANTONE® Color Institute™ describes their choice for 2023 Color of the Year as “Vibrating with vim and vigor, rooted in nature descending from the red family and expressive of a new signal of strength.”

The Color of the Year announcement is a prediction of the design trends for the new year. The big announcement was made on December 1 in Miami, FL at Art Basel, North America’s most comprehensive international contemporary art fair. Laurie Pressman, VP Pantone Color Institute offered a window into “the Magentaverse,” describing the color as “brave and fearless, a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.”


Natalya /


Leatrice Eiseman, PCI Executive Director, expressed her excitement for the 2023 choice. “This year’s Color of the Year is powerful and empowering. It is a new, animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying and boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all.


“It is a new, animated red that revels in pure joy, encouraging experimentation and self-expression without restraint.”

– Pantone Color Institute


“In this age of technology, we look to draw inspiration from nature and what is real. Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family, as well as one of the strongest and brightest the world has known.”

The Pantone Color Institute is a consulting service within Pantone that forecasts global color trends and advises companies on color in brand identity and product development, for the application and integration of color as a strategic asset. The PCI provides customized color standards, brand identity and product color consulting, as well as trend forecasting inclusive of Pantone Color of the Year, Fashion Runway Color Trend Reports, color psychology and more.

You can bring a splash of this energy into your home with everything from simple accessories to high-end decorative pieces. Experts offer tips for decorating with this vivacious color …

Designers Say

To create a color combo with maximum impact, start with a base of neutrals and a light palette. Cream, khaki and sand upholstery, rugs and walls will make Viva Magenta feel the warmest and create a cozy space. You can also have fun and pair it with a more radical, statement-making hue that will balance out magenta’s undertones, such as teal, turquoise or other shades of blue.

3D Station /


On The Wall

Bursts of color from blankets and throw pillows are great, but why not be brave and brush it right on the walls? Pantone’s experts recommend using this rich shade to add depth in a hallway or entryway – areas where you don’t spend too much time, so you can enjoy the color without feeling overwhelmed.

2ragon /



Viva Magenta can create a playful and uplifting atmosphere in any space. Pairing it with neutral shades of whites and grays achieves beautiful contrast and balance. With light, woody tones it infuses a room with an outdoorsy, organic quality. When used generously and combined with other bright pops of color, it injects personality while offering a cozy, inviting vibe. As the hues of red and green are on the opposite ends of the color wheel and tend to contrast each other, adding green plants creates contrast while imparting elegance.

Vanit่jan /



This striking hue can add drama and warmth to an environment through vases, throws, pillows, artwork, candles and sculptural décor pieces. Using it as an accent color with small accessories makes it easy to swap for a seasonal look.

Statement Pieces

Make any space stand out by decorating with accent furniture in this energetic and attention-grabbing color. In both traditional and contemporary spaces, a sofa, accent chair, ottoman and cocktail table create a bold statement, drawing the immediate attention of the eye. Its richness not only brings in an opulent feel but also goes with materials like wood and metal.

gusion /


It’s the perfect time of year to change things up and go bold! Viva Magenta can infuse a fresh, dynamic and joyous vibe into any space … be fearless and have fun!


Leave A Reply