When we talk about July ‘24 trends, we’re talking flowy dresses, vacation swimwear, beach cover-ups, linen sets, knitted slides – and that doesn’t even begin to scratch the surface. The season’s staples like simple tanks, white jeans and beach totes are not to be omitted, either. But most importantly, dresses and easy-breezy skirts you can wear to weddings, upscale lunches and parties are the keys to your fun, summer wardrobe!
The dress of the moment offers feminine touches with plenty of special details, ruffled trim, a key cut-out and a possibility of delicate, feminine sleeves with a ruched or smocked bodice to enhance what yo’ momma gave you! Shake things up and rock a bold color – SHIFT has a rainbow of fruit flavors to choose from.
Shake things up and rock a bold color – SHIFT has a rainbow of fruit flavors to choose from.
The fitted tank top is a comfortable summer piece that is versatile enough to go with a variety of bottoms, but the current trendy way to wear a white, black or colorful fitted tank is to pair it with a skirt (midi, maxi or mini) tucked in for a flattering look. Keeping the top a simple white or neutral lets the skirt be the star of the show. Allow the skirt to hit at the natural waist so that the whole ensemble can even read as a dress! Add a pop of style and detail with a great woven, leather wrap-style or raffia belt.
Sweet, feminine ruffles, lace or crochet details or pintuck tops pair well with any great, flowy pants or shorts you may have. Let a dramatic top offer a fun twist on summer wear, but choose tops that are light enough for the warm weather. And keep the top as the outfit’s focus by pairing it with denim shorts, white jeans or solid color, wide-leg pants.
Summertime accessories are sooo FUN and while metallics, gold, silver and rose gold rule as always timeless, opt also for colorful earrings, raffia and woven accents to set off an all-white ensemble. Pair any outfit, the dramatic dress or cute, ruffle-sleeve tops with a coordinated earring, pop of color, feathers or a chunky necklace or bracelet to complete the look.
Pair any outfit, the dramatic dress or cute, ruffle-sleeve tops with a coordinated earring, pop of color, feathers or a chunky necklace or bracelet to complete the look.
There used to be a rule in fashion that if one piece was oversized, the coordinating piece should be fitted. While some slouchy looks and oversized items are trending, we at SHIFT still favor the time-tested rule and fit is the most important factor here. Pair skinny-leg pants with a ruffled or more blousy top, or a fitted top with a bubble skirt or wide-leg trousers to show off your most flattering outfits … because when you feel comfortable, you LOOK the happiest!
