Christmas is the most magical time of year for Tom and Holly Valent, owners of the Charles W. Howard Santa Claus School in Midland. And the role of Santa Claus is something Tom takes very seriously. “Santa Claus is one of the most well-known characters in the world!” he exclaims. “Santa is important to me. Kids never forget sitting on his knee. It is a great responsibility for every Santa to do a good job.”