This month, the streets of Flint won’t just be filled with chrome and horsepower – a legend will grace them. For the first time, the world’s only fan-built, full-scale replica of Optimus Prime from “Transformers: Age of Extinction” will roll into Downtown Flint for the Back to the Bricks 21st Annual Main Event.
Appearing on Friday and Saturday, August 15-16, Optimus Prime will take center stage at the Flat Lot near the popular Children’s Tent at Kearsley and Saginaw Streets. Sponsored by the Argentine Care Center, this is more than just a cool photo opportunity – it’s a meaningful experience with a powerful message. Prime will maintain his disguise in vehicle form and although no formal presentation will be delivered during this event, its creator Joe Fiduccia will remain available throughout the show to meet and greet all who stop by and to answer any questions.
From Dream to Reality: The Man Behind the Machine
With official permission from Hasbro, this awe-inspiring replica was built by an everyday dad with an extraordinary mission. Fiduccia created the truck to inspire his young son and prove that when powered by purpose, perseverance and heart, no dream is too big.
But the project quickly transformed into something much greater.
Fiduccia, who experienced bullying throughout his life, decided to give Prime a mission far beyond movies and metal. Today, he and his truck travel across North America bringing an anti-bullying message to kids, families, schools and communities, empowering thousands to stand tall, speak out and rise above.
A Message for the Next Generation
With a well-organized, heartfelt presentation, Fiduccia speaks alongside one of the world’s most recognizable heroes to deliver a message students and families won’t forget. From Canada to Texas, from school auditoriums to corporate conferences, Prime’s presence has transformed into a movement.
“We bring the ultimate Transformers-themed experience with a message that matters,” Fiduccia explains. “Kids instantly connect with the truck, and we use that connection to help them realize they are not alone. Optimus stands for strength, courage and leadership – and so can they.”
Whether it’s granting private wishes, raising thousands for local charities or simply reminding someone that they matter, the real mission of Optimus Prime is clear: Rise above bullies. Be brave. Keep going.
This is a rare opportunity to see, touch and be inspired by a full-scale working replica of one of pop culture’s greatest heroes – right in the heart of Flint! Whether you’re a life-long “Transformers” fan, a parent, student or just someone who loves great stories and bold dreams, this is one experience you won’t want to miss!
Join the Movement. Stand with Optimus.
Back to the Bricks® has always been about more than just cars – it’s about community, connection and creating moments that matter. Hosting Optimus Prime is a natural fit for a celebration that honors Michigan’s past while inspiring its future.
“Autobots, roll out!” may be a catchphrase, but in Flint this month, it’s a call to action.
Together, let’s stand strong, celebrate resilience and show the world what happens when a powerful idea meets the heart of a determined community.
Don’t Miss Optimus Prime!
Main Event Friday & Saturday, August 15-16
Flat Lot, Downtown Flint – Near Children’s Tent at Kearsley & Saginaw
For the full event schedule, visit: backtothebricks.org/saturdaymainevent
