McDonald’s Celebrates 40 years of Happy Meals Toys

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They’re back! McDonald’s is celebrating the 40th anniversary of the first-ever Happy Meal this month, according to a recently released McDonald’s press statement. And the best part of the Happy Meal and the delight of many children, was the toy that was found inside the box. To celebrate this iconic occasion, McDonald’s is launching the Surprise Happy Meal, featuring some of the popular Happy Meal toys from the last four decades. The Limited-Edition Surprise Happy Meal will feature Iconic throwback toys from the past 40 years.

Participating restaurants will be releasing the Surprise Happy Meal this week. This limited-edition offer will be available in more than 90 countries around the world at participating McDonald’s restaurants beginning Thursday, November 7 through Monday, November 11, while supplies last.

The official lineup of the 17 toys coming to the Surprise Happy Meal in the U.S. includes:
  • Cowboy McNugget (1988},
  • Fireman McNugget (1988),
  • Mail Carrier McNugget (1988).
  • Hamburger Changeable (1989),
  • Grimace (1990),
  • Dino Happy Meal Box Changeable (1991),
  • McDonald’s Hot Wheels Thunderbird (1993),
  • Hamburglar (1995),
  • Power Rangers (1995).
  • Space Jam Bugs Bunny (1996),
  • Patti the Platypus Ty Beanie Baby (1997),
  • 101 Dalmatians (1997),
  • Tamagotchi (1998).
  • My Little Pony (Hasbro): 1998,
  • Furby (1999),
  • Sorcerer’s Apprentice Mickey (2002)
  • Hello Kitty (2013).

“Since the Happy Meal was introduced on the menu, it quickly became synonymous with our brand,” said Steve Easterbrook, McDonald’s CEO in the press statement. “Today, this iconic red box creates lasting memories for billions of families annually across the world.”

First introduced as a Circus Wagon Happy Meal in June 1979 nationally in the U.S., the Happy Meal featured a decorative box including various toys such as a spinning top and “McDonaldland” character erasers. The Happy Meal global footprint has expanded to more than 38,000 restaurants in more than 100 countries around the globe —with the iconic toy still a beloved staple—serving as a symbol of surprise, playfulness and fun.

“Parents tell us how fondly they recall their favorite toys,” said Colin Mitchell, McDonald’s Senior Vice President, Global Marketing. “We hope these toys are something that they will treasure and remember.”

Fans of all ages are invited to join in the fun and discover what old or new favorite awaits them.

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