Heart disease is the number one killer of women in America. The first Friday of February has been designated by the awareness campaign, Heart Truth, as National Wear Red Day. On this day, men and women are encouraged to wear red to raise awareness of heart disease in women.
In 2004, the American Heart Association (AHA) faced a challenge. Cardiovascular disease claimed the lives of nearly 500,000 American women each year, yet women were not paying attention, according to Go Red For Women. In fact, many even dismissed it as an older man’s disease. To dispel the myths and raise awareness of heart disease and stroke as the number one killer of women, the American Heart Association created Go Red For Women, a passionate, emotional, social initiative designed to empower women to take charge of their heart health.
In 2003, the National Heart, Lung and Blood Institute (NHLBI), the AHA and other organizations committed to women’s health joined together to raise awareness of women and heart disease. The NHLBI introduced the red dress as a national symbol for women and heart disease awareness and the AHA adopted this symbol to create synergy among all organizations committed to fighting this cause. By working together to advance this important cause, the AHA, NHLBI and other women’s health groups will have a greater impact than any one group could have alone.
For more information visit GoRedForWomen.org.